Case Study: FQ x Deloitte – Leaders in Cyber, Toronto

Live Event Sketching for The Female Quotient x Deloitte in Toronto

At The Female Quotient’s Leaders in Cyber event with Deloitte in Toronto, the goal was to create an experience that felt both elevated and on-brand for a cybersecurity audience — while keeping guests engaged throughout the evening.

Drawing Booth was brought in to deliver both custom illustrated portraits for honorees and a live sketching experience for attendees.

Live sketch artist drawing a guest at Deloitte and Female Quotient Leaders in Cyber event in Toronto
Live sketching during The Female Quotient x Deloitte Leaders in Cyber event in Toronto.

🎯 The Challenge

This wasn’t a typical event activation.

The experience needed to:

  • Reflect a cybersecurity / tech-forward aesthetic
  • Honor high-level leaders with polished, professional portraits
  • Engage guests in a cocktail-style, networking environment
  • Feel aligned with both The Female Quotient’s programming and Deloitte’s brand standards
Branded Portrait Display at Cybersecurity Event in Toronto
Framed illustrated portraits displayed at a cybersecurity event in Toronto for Deloitte and The Female Quotient

💡 The Approach

🎨 Custom Portraits for Leaders in Cyber

Ahead of the event, Drawing Booth created illustrated portraits of the honorees, designed for use across digital platforms and on-site display.

At the event, these portraits were:

  • Printed and framed throughout the venue
  • Integrated into the overall visual identity of the space
  • Used to reinforce the significance of the honorees
Live Sketch Artists Showcasing Digital Portraits at Deloitte Cyber Event
Two live sketch artists holding iPads displaying branded digital portraits at a Deloitte and Female Quotient cybersecurity event in Toronto

🧍‍♀️ Live Sketching Experience

During the event, two artists:

  • Mingled naturally with guests
  • Created portraits in just a few minutes
  • Delivered both digital files and printed keepsakes

This allowed for:

  • Continuous engagement without disrupting conversations
  • A seamless fit within a networking-driven environment
Event guest holding a digital and printed version of a custom portrait created live at a Deloitte cybersecurity event in Toronto
Live Sketch Portrait with Digital and Printed Takeaway

🧠 Custom Cyber-Themed Branding

To align with the cybersecurity theme, Drawing Booth developed a custom digital background concept for the portraits.

This ensured:

  • Visual consistency across honoree portraits and guest sketches
  • A cohesive, tech-forward aesthetic
  • A branded takeaway that felt intentional, not generic
Custom illustrated portrait of a cybersecurity honoree displayed at a Deloitte and Female Quotient event in Toronto
Custom illustrated portrait of a cybersecurity honoree displayed at a Deloitte and Female Quotient event in Toronto

The Result

The experience successfully bridged:

  • Recognition (honoring leaders)
  • Engagement (live guest interaction)
  • Brand storytelling (cyber-themed visual identity)

Guests left with:

  • A personalized portrait
  • A shareable digital asset
  • A deeper connection to the event
Cybersecurity Panel at Deloitte and Female Quotient Event
Panel discussion during The Female Quotient x Deloitte Leaders in Cyber event in Toronto.

🎯 Why It Works for Cybersecurity & AI Events

Events in cybersecurity and AI often require experiences that feel:

  • Intelligent
  • Design-conscious
  • Subtle, not gimmicky

Live sketching offers:

  • A human, interactive moment within a technical environment
  • A branded takeaway that feels elevated
  • A format that integrates naturally into networking-heavy events
Branded Portrait Installation at Deloitte Cybersecurity Event
Custom illustrated portraits displayed as part of a branded installation at a Deloitte and Female Quotient cybersecurity event in Toronto

📍 Planning an Event in Toronto?

Drawing Booth provides live event sketch artists for conferences, brand activations, and corporate events across Toronto and internationally.

If you’re looking for an experience that is interactive, refined, and tailored to your audience, we’d love to collaborate.

👉 Request a Quote for your next event.

Contact us today to set up a creative team consultation.

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