When Nike 👟approached us for their NBA All-Star Weekend activation in San Francisco, they had one clear goal: create an experience that blended sneaker culture, interactivity, and shareable design moments — all within the energy of their Jordan brand.
Drawing Booth stepped in with our digital graffiti wall, a cutting-edge live art experience that let guests customize branded 3D assets in real time.
Guests explored and interacted with a dynamic display that blended art, tech, and Jordan brand energy.
A Customization Playground, No Skills Required
We designed the space to feel like a creative playground, giving guests the chance to interact with iconic Jordan imagery in a way that felt both intuitive and exciting.
Using digital stencils, stickers, and brushes🎨,attendees customized virtual Jordan basketballs and sneakers, with designs displayed instantly on our wall.
Whether you were a die-hard sneakerhead or just passing through, the tools were easy to use — zero creative experience needed. Everyone got to leave their mark on the moment.
Every choice — from stencils to textures — made each design uniquely theirs.
A Fresh Take on Brand Engagement
This wasn’t just a tech demo — it was a cultural experience.
Our setup gave guests a hands-on connection to the brand, transforming familiar product silhouettes into digital canvases for self-expression. The result was a steady flow of engagement and excitement throughout the event.
Why It Worked💡
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High-touch engagement without pressure — people participated on their own terms
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Brand immersion through creative play
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Visual impact that matched the energy of the Jordan brand
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A modern alternative to traditional event entertainment
Each piece reflected individual style, layered with Jordan-inspired stencils, textures, and bold color choices.
Want to Create Something Like This?
Whether you’re planning a product launch, VIP experience, or high-profile brand activation, Drawing Booth brings creativity to life in ways your guests will never forget. 🚀
