NIKE JORDAN x NBA All-Star Weekend: Digital Graffiti Meets Sneaker Culture in San Francisco

When Nike 👟approached us for their NBA All-Star Weekend activation in San Francisco, they had one clear goal: create an experience that blended sneaker culture, interactivity, and shareable design moments — all within the energy of their Jordan brand.

Drawing Booth stepped in with our digital graffiti wall, a cutting-edge live art experience that let guests customize branded 3D assets in real time.

Digital graffiti wall at Nike NBA All-Star Weekend event with guests walking by
The digital graffiti wall in action.
Guests explored and interacted with a dynamic display that blended art, tech, and Jordan brand energy.

A Customization Playground, No Skills Required

We designed the space to feel like a creative playground, giving guests the chance to interact with iconic Jordan imagery in a way that felt both intuitive and exciting.

Using digital stencils, stickers, and brushes🎨,attendees customized virtual Jordan basketballs and sneakers, with designs displayed instantly on our wall.

Whether you were a die-hard sneakerhead or just passing through, the tools were easy to use — zero creative experience needed. Everyone got to leave their mark on the moment.

Close-up of guests selecting colors on Nike's digital graffiti wall during NBA All-Star Weekend activation
Guests selected digital spray colors to customize Jordan 3D models in real time.
Every choice — from stencils to textures — made each design uniquely theirs.

A Fresh Take on Brand Engagement

This wasn’t just a tech demo — it was a cultural experience.

Our setup gave guests a hands-on connection to the brand, transforming familiar product silhouettes into digital canvases for self-expression. The result was a steady flow of engagement and excitement throughout the event.

Real-time 3D sneaker designs came to life through custom stencils and layered graphics.

Why It Worked💡

  • High-touch engagement without pressure — people participated on their own terms

  • Brand immersion through creative play

  • Visual impact that matched the energy of the Jordan brand

  • A modern alternative to traditional event entertainment

Custom digital artwork displayed on Nike’s interactive graffiti wall at NBA All-Star Weekend
A showcase of guest-created artwork on the digital graffiti wall.
Each piece reflected individual style, layered with Jordan-inspired stencils, textures, and bold color choices.

Want to Create Something Like This?

Whether you’re planning a product launch, VIP experience, or high-profile brand activation, Drawing Booth brings creativity to life in ways your guests will never forget. 🚀

👉 Let’s talk about your next event.

Contact us today to set up a creative team consultation.

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